Wednesday, October 21, 2009

Bell & Ross : Aircraft Instrument Timepiece

Bell & Ross is a Swiss watch company headed by French designers Bruno Belamich and Carlos A. Rosillo. The brand was launched in 1992, and the first watches were designed by Belamich and Rosillo and made by a German watchmaker, Sinn.[1] They comprised a group of designers and specialists of aircraft and space controls joined with a set project: to create watches perfectly suiting a professional use. Their stated aim was to be part of the great Swiss watchmaking tradition while meeting the demands of men facing extreme situations.[2]

Typically Bell & Ross caters for 'professionals' within the armed forces and members of elite security organizations. Watches such as the BR Instrument have been designed to replicate the shape of a cockpit instrument taken from an aircraft. The BR02 range caters for diving professionals through the use of highly legible dials and cases water resistant to withstand 1000 metres of pressure. Another offering is the Hydromax; which contains hydraulic fluid within the case to counteract the effects of external pressures. The result is a watch water resistant to 11,100 metres. A more recent addition to the collection is the 'BRS' ceramic cases & diamond bezels for women, offering a scratch resistant case, elegant formal looks whilst still retaining the classic shape of the aviation themed BR Instrument range.[3]

Bell & Ross's first watches were virtual re-issues of Sinn models and carried the Bell & Ross logo as well as Sinn's. The partnership ended in 2002, when Bell & Ross began its own independent production in their facilities La Chaux-de-Fonds, Switzerland.



Bell & Ross CARBON FINISH, only for RM200

While stock last!


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